Marketinginstrument mit Potenzial.
- Published in:
- 2013
- By:
- Publication type:
- Editorial
Works matching IS 18656544 AND DT 2013 AND VI 30 AND IP 1
Results: 17
1
2
Thema der nächsten Ausgabe: Konsuminteresse wecken.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 120, doi. 10.1365/s11621-013-0202-5
- Publication type:
- Article
3
Sportlicher Erfolg - Treiber für Aktienrenditen von Sponsoren.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 12, doi. 10.1365/s11621-013-0185-2
- By:
- Publication type:
- Article
4
'Sponsoring Should Be Fully Embedded in the Marketing Mix'.
- Published in:
- 2013
- Publication type:
- Interview
5
Globaler Markenerfolg mit Sportsponsoring.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 82, doi. 10.1365/s11621-013-0191-4
- By:
- Publication type:
- Article
6
Image Transfer in a Sponsorship Alliance.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 22, doi. 10.1365/s11621-013-0186-1
- By:
- Publication type:
- Article
7
Marketing Review St. Gallen auf Springer für Professionals.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 116, doi. 10.1365/s11621-013-0200-7
- Publication type:
- Article
8
Buchrezensionen.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
9
Buchrezension.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
10
Ein Blick in fremde Branchen lohnt sich.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 98, doi. 10.1365/s11621-013-0194-1
- By:
- Publication type:
- Article
11
Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 46, doi. 10.1365/s11621-013-0188-z
- By:
- Publication type:
- Article
12
Augen auf bei der Sponsorenwahl.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 36, doi. 10.1365/s11621-013-0187-0
- By:
- Publication type:
- Article
13
Zusatzservice für Abonnenten von 'Springer für Professionals / Marketing'.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 118, doi. 10.1365/s11621-013-0201-6
- Publication type:
- Article
14
Marketeers: Macher, Manager und Magnaten.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 45, doi. 10.1365/s11621-013-0193-2
- By:
- Publication type:
- Article
15
Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 72, doi. 10.1365/s11621-013-0190-5
- By:
- Publication type:
- Article
16
The Explicit and Implicit Impact of Sport Sponsorship.
- Published in:
- Marketing Review St. Gallen, 2013, v. 30, n. 1, p. 58, doi. 10.1365/s11621-013-0189-y
- By:
- Publication type:
- Article
17
Sponsoring kann die Neukundengewinnung unterstützen.
- Published in:
- 2013
- By:
- Publication type:
- Interview