Results: 13
Kundenorientiertes Lösungsdenken in B2B-Märkten.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 14, doi. 10.1365/s11621-012-0119-4
- By:
- Publication type:
- Article
Customer Insights.
- Published in:
- 2012
- By:
- Publication type:
- Editorial
» Nutzung von Customer Insights zur Entwicklung erfolgreicher Apps «.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 4, doi. 10.1365/s11621-012-0117-6
- Publication type:
- Article
Vom Kundenwissen zur Kundenorientierung - Trends in Marktforschung und CRM am Beispiel der Porsche AG.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 7, doi. 10.1365/s11621-012-0118-5
- By:
- Publication type:
- Article
Portfolioansätze im Zufriedenheitsmanagement.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 20, doi. 10.1365/s11621-012-0120-y
- By:
- Publication type:
- Article
'Im Spiel liegt die Wahrheit' - Games zur Insights-Generierung.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 26, doi. 10.1365/s11621-012-0121-x
- By:
- Publication type:
- Article
Markteintritt der Deutschen Bahn in Norditalien - Eine Untersuchung der Kundenanforderungen.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 34, doi. 10.1365/s11621-012-0122-9
- By:
- Publication type:
- Article
Defaults als Navigationshilfen in Produktkonfiguratoren - ein Beispiel aus der Automobilindustrie.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 42, doi. 10.1365/s11621-012-0123-8
- By:
- Publication type:
- Article
Using Customer Insights to Improve Product Sound Design.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 47, doi. 10.1007/s11621-012-0124-7
- By:
- Publication type:
- Article
Fair Trade und Preisfairness unter der Lupe.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 54, doi. 10.1007/s11621-012-0125-6
- By:
- Publication type:
- Article
Customer Insights.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 61, doi. 10.1007/s11621-012-0126-5
- Publication type:
- Article
Marketingquellen | Buchservice.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Vorschau 3 | 2012.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 2, p. 64, doi. 10.1007/s11621-012-0128-3
- Publication type:
- Article