Works matching IS 18656544 AND DT 2011 AND VI 28 AND IP 5
Results: 14
Communication Shift.
- Published in:
- 2011
- By:
- Publication type:
- Editorial
» Communication Shift - Steigende Ansprüche an die Kommunikation «.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 4, doi. 10.1007/s11621-011-0055-8
- Publication type:
- Article
Communication Shift - Chancen und Herausforderungen aus Marketingsicht.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 6, doi. 10.1007/s11621-011-0056-7
- By:
- Publication type:
- Article
Twist & Shout - neue Kommunikationssynergien 2.0 richtig nutzen.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 11, doi. 10.1007/s11621-011-0057-6
- By:
- Publication type:
- Article
Social CRM - ganzheitliches Beziehungsmanagement mit Social Media.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 16, doi. 10.1007/s11621-011-0058-5
- By:
- Publication type:
- Article
Mehr als nur ein 'Communication Shift': Neue Formen des Mediamix im lokalen Markt.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 22, doi. 10.1007/s11621-011-0059-4
- By:
- Publication type:
- Article
Diskurs als Unternehmenskultur - wie Enterprise 2.0 Unternehmen revolutioniert.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 28, doi. 10.1007/s11621-011-0060-y
- By:
- Publication type:
- Article
Facebook, Twitter, YouTube und Co. - Erwartun-gen der Nutzer an Social-Media-Plattformen.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 36, doi. 10.1007/s11621-011-0061-x
- By:
- Publication type:
- Article
'Million Voices' - Partizipatorisches Marketing bei der Telekom Deutschland.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 43, doi. 10.1007/s11621-011-0062-9
- By:
- Publication type:
- Article
How Brands Can Create Social Currency - A Framework for Managing Brands in a Network Era.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 50, doi. 10.1007/s11621-011-0063-8
- By:
- Publication type:
- Article
The Effectiveness of New Television Advertising Formats - A Real-Time Experiment in Spain.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 56, doi. 10.1007/s11621-011-0064-7
- By:
- Publication type:
- Article
Communication Shift.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 62, doi. 10.1007/s11621-011-0065-6
- Publication type:
- Article
Inhaltliche Koordination 5 | 2011.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
Vorschau 6 | 2011.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 5, p. 64, doi. 10.1007/s11621-011-0067-4
- Publication type:
- Article