Einkauf contra Verkauf im Spannungsfeld des Beschaffungsprozesses.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 34, doi. 10.1007/s11621-011-0047-8
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2011 AND VI 28 AND IP 4
Results: 13
1
2
The Role of Internet-based Tools in Customer-Supplier Relationships.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 38, doi. 10.1007/s11621-011-0048-7
- By:
- Publication type:
- Article
3
Marketingquellen | Buchservice.
- Published in:
- 2011
- Publication type:
- Book Review
4
Einkauf trifft Verkauf.
- Published in:
- 2011
- By:
- Publication type:
- Editorial
5
» Der Einkauf muss sich am Kunden orientieren «.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 4, doi. 10.1007/s11621-011-0042-0
- Publication type:
- Article
6
Der 'Strategic Fit' bei Wettbewerbs- und Beschaffungsstrategien von Unternehmen.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 8, doi. 10.1007/s11621-011-0043-z
- By:
- Publication type:
- Article
7
The Purchaser's Choice - Transactional or Relational Contracting?
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 14, doi. 10.1007/s11621-011-0044-y
- By:
- Publication type:
- Article
8
Das 'Preferred-Customer'-Konzept - Lieferantengunst als strategische Größe im Einkauf.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 20, doi. 10.1007/s11621-011-0045-x
- By:
- Publication type:
- Article
9
Ready to pitch? Eine kritische Betrachtung der Ausschreibungspraxis.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 26, doi. 10.1007/s11621-011-0046-9
- By:
- Publication type:
- Article
10
Value Net Marketing - Schlüssel zum erfolgreichen Marketing.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 44, doi. 10.1007/s11621-011-0049-6
- By:
- Publication type:
- Article
11
Mehr Profil im Gesundheitswesen - wie man Marketinginstrumente richtig einsetzt.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 52, doi. 10.1007/s11621-011-0050-0
- By:
- Publication type:
- Article
12
Einkauf trifft Verkauf.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 58, doi. 10.1007/s11621-011-0051-z
- Publication type:
- Article
13
Vorschau 5 | 2011.
- Published in:
- Marketing Review St. Gallen, 2011, v. 28, n. 4, p. 64, doi. 10.1007/s11621-011-0053-x
- Publication type:
- Article