Works matching IS 18656544 AND DT 2011 AND VI 28 AND IP 3

Results: 13

» Luxury Stocks - Luxusmarken aus Sicht des Finanzmarkts «.

Published in:: Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 4, doi. 10.1007/s11621-011-0029-x
Publication type:: Article

Managerial Challenges Among Marketing, Sales, and Finance Actors.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 20, doi. 10.1007/s11621-011-0032-2

By:

Weissbrich, Dirk;
Krohmer, Harley

Publication type:

Article

Accountability as a Main Ingredient of Getting Marketing Back in the Board Room.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 26, doi. 10.1007/s11621-011-0033-1

By:

Verhoef, Peter C.;
Leeflang, Peter S. H.

Publication type:

Article

Return on Marketing - Unternehmenswert im Fokus.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 8, doi. 10.1007/s11621-011-0030-4

By:

Rese, Mario;
Weber, Daniel;
Linnhoff, Ulrich

Publication type:

Article

Return on Customer - How Marketing Actually Creates Value.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 14, doi. 10.1007/s11621-011-0031-3

By:

Peppers, Don;
Rogers, Martha

Publication type:

Article

Marketing goes Wall Street.

Published in:

2011

By:

Reinecke, Sven

Publication type:

Editorial

Warum Aktionäre die besseren Kunden sind.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 33, doi. 10.1007/s11621-011-0034-0

By:

Woisetschläger, David M.;
Backhaus, Christof;
Michaelis, Manuel

Publication type:

Article

Future Imperfect - Investing in Supply Chain Capabilities.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 39, doi. 10.1007/s12176-011-0035-5

By:

Ratnatunga, Janek

Publication type:

Article

Wie Kommunikation das Vertrauen beim Aktienkauf beeinflusst.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 48, doi. 10.1007/s11621-011-0036-y

By:

Wiedmann, Klaus-Peter;
Wüstefeld, Thomas

Publication type:

Article

Market-based Assets - die Trumpfkarte für das Reporting.

Published in:

Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 54, doi. 10.1007/s11621-011-0037-x

By:

Raithel, Sascha;
Scharf, Sebastian

Publication type:

Article

Marketing goes Wall Street.

Published in:: Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 60, doi. 10.1007/s11621-011-0038-9
Publication type:: Article

Marketingquellen | Buchservice.

Published in:: 2011
Publication type:: Book Review

Vorschau 4 | 2011.

Published in:: Marketing Review St. Gallen, 2011, v. 28, n. 3, p. 64, doi. 10.1007/s11621-011-0040-2
Publication type:: Article