A Service Perspective on IBM's Brand.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 44, doi. 10.1007/s11621-010-0098-2
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2010 AND VI 27 AND IP 6
Results: 14
1
2
Reverse Psychology Marketing - Konsequent falsch und doch richtig.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 18, doi. 10.1007/s11621-010-0094-6
- By:
- Publication type:
- Article
3
CRM bei SWISS - Balance zwischen analytischen Kundenbezie hungen und persönlichem Kundenkontakt.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 26, doi. 10.1007/s11621-010-0095-5
- By:
- Publication type:
- Article
4
'Life is on!' Die Phonak-Marketinglogik.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 55, doi. 10.1007/s11621-010-0100-z
- By:
- Publication type:
- Article
5
Erfolgsfaktor Marke - Die Marketinglogik der BMW Group.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 38, doi. 10.1007/s11621-010-0097-3
- By:
- Publication type:
- Article
6
Innovationskraft - Invented Here.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 50, doi. 10.1007/s11621-010-0099-1
- By:
- Publication type:
- Article
7
Zielgruppenorientierung und Hybridität als Marketingtreiber im Direktvertrieb.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 32, doi. 10.1007/s11621-010-0096-4
- By:
- Publication type:
- Article
8
Auf der Suche nach der richtigen Marketinglogik.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 7, doi. 10.1007/s11621-010-0093-7
- By:
- Publication type:
- Article
9
Auf der Suche nach der richtigen Marketinglogik.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
10
Inhaltliche Koordination 6 | 2010.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
11
Kunden auf der Flucht? Wie Sie loyale Kunden gewinnen und halten.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 62, doi. 10.1007/s11621-010-0089-3
- By:
- Publication type:
- Article
12
Super Freakonomics - Nichts ist so wie es scheint.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 62, doi. 10.1007/s11621-010-0087-5
- By:
- Publication type:
- Article
13
Auf der Suche nach der richtigen Marketinglogik.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 6, p. 61, doi. 10.1007/s11621-010-0091-9
- Publication type:
- Article
14
» Die Marketinglogik von Greenpeace: Lobby, Medien und Spenden «.
- Published in:
- 2010
- Publication type:
- Interview