Schaper, Thorsten: Strategisches Marketingmanagement - Einführung in Theorie und Praxis.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Works matching IS 18656544 AND DT 2009 AND VI 26 AND IP 3
Results: 23
1
2
Hensel, Michael/Wirsam, Jan: Diffusion von Innovationen - Das Beispiel Voice over IP.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
3
Heidel, Bernhard: Lexikon Konsumentenverhalten und Marktforschung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
4
Kollmann, Tobias: Online-Marketing - Grundlagen der Absatzpolitik in der Net Economy.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
5
Vorschau/Impressum.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 64, doi. 10.1007/s11621-009-0066-x
- Publication type:
- Article
6
Wirtz, Bernd W.: Medien- und Internetmanagament, 6. Aufl.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
7
'International Market Development'.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 58, doi. 10.1007/s11621-009-0055-0
- Publication type:
- Article
8
Firmenverzeichnis/Beirat.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 63, doi. 10.1007/s11621-009-0065-y
- Publication type:
- Article
9
Dynamics in foreign markets - A study of strategic control in CEE.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 28, doi. 10.1007/s11621-009-0050-5
- By:
- Publication type:
- Article
10
Die optimale Organisationsform für das Auslandsgeschäft.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 34, doi. 10.1007/s11621-009-0051-4
- By:
- Publication type:
- Article
11
Local supplier collaboration: International market positioning.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 22, doi. 10.1007/s11621-009-0049-y
- By:
- Publication type:
- Article
12
3 + 2-Formel für China-Erfolg: Corporate Sustainable Responsibility.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 52, doi. 10.1007/s11621-009-0054-1
- By:
- Publication type:
- Article
13
Eine Kosmetikmarke in Vietnam: Das Beispiel NIVEA.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 46, doi. 10.1007/s11621-009-0053-2
- By:
- Publication type:
- Article
14
International market development.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 8, doi. 10.1007/s11621-009-0046-1
- By:
- Publication type:
- Article
15
Globalisierung in Beratungsunternehmen - Eine Fallstudie.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 40, doi. 10.1007/s11621-009-0052-3
- By:
- Publication type:
- Article
16
International market development.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
17
'All Business is Glocal': The future of the automotive industry.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 4, doi. 10.1007/s11621-009-0045-2
- By:
- Publication type:
- Article
18
Jaritz, Sabine: Kundenbindung und Involvement - Eine empirische Analyse unter besonderer Berücksichtigung von Low Involvement.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
19
Kollmann, Tobias: E-Business - Grundlagen elektronischer Geschäftsprozesse in der Net Economy.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
20
Wübker, Georg - Simon-Kucher & Partners: Power Pricing für Banken - Wege aus der Ertragskrise.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
21
Schritt für Schritt: Erfolgreiche Internationalisierungsstufen von KMU.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 10, doi. 10.1007/s11621-009-0047-0
- By:
- Publication type:
- Article
22
Produktbegleitende Dienstleistungen international vermarkten.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 3, p. 16, doi. 10.1007/s11621-009-0048-z
- By:
- Publication type:
- Article
23
Gaubinger, Kurt/Werani, Thomas/Rabl, Michael: Praxisorientiertes Innovations- und Produktmanagement-Grundlagen und Fallstudien aus B-to-B-Märkten.
- Published in:
- 2009
- By:
- Publication type:
- Book Review