Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 47, doi. 10.1007/s11621-009-0032-7
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2009 AND VI 26 AND IP 2
Results: 21
1
2
Neue Ideenquellen erschließen — Die Chancen von Open Innovation.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 6, doi. 10.1007/s11621-009-0025-6
- By:
- Publication type:
- Article
3
Teaming up to Innovate: The Importance of a Joint Knowledge Base.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 12, doi. 10.1007/s11621-009-0026-5
- By:
- Publication type:
- Article
4
Der Kunde als Innovationsmotor bei Henkel.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 24, doi. 10.1007/s11621-009-0028-3
- By:
- Publication type:
- Article
5
Development and deployment of brand protection strategies for China.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 30, doi. 10.1007/s11621-009-0029-2
- By:
- Publication type:
- Article
6
Kommunikation von Innovationen — Marketing und PR als „Spielmacher“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 36, doi. 10.1007/s11621-009-0030-9
- By:
- Publication type:
- Article
7
Design Thinking — Kreativität als Methode.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 18, doi. 10.1007/s11621-009-0027-4
- By:
- Publication type:
- Article
8
Innovationskommunikation 2.0 — Das Beispiel Apple iPhone.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 42, doi. 10.1007/s11621-009-0031-8
- By:
- Publication type:
- Article
9
Risikomanagement im After Sales Business.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 54, doi. 10.1007/s11621-009-0033-6
- By:
- Publication type:
- Article
10
Strategisches Innovationsmarketing.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
11
Interaktives Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
12
Medien im Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
13
Transparenz in Wertschöpfungs-ketten des Agribusiness.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
14
Web 2.0.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
15
Best Practice der Markenführung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
16
Konsumentengerichtete Verkaufsförderung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
17
Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
18
„Strategisches Innovationsmarketing“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 59, doi. 10.1007/s11621-009-0034-5
- Publication type:
- Article
19
Firmenverzeichnis/Beirat.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 63, doi. 10.1007/s11621-009-0042-5
- Publication type:
- Article
20
„Immer eine Nasenlänge voraus“.
- Published in:
- 2009
- Publication type:
- Interview
21
Vorschau/Impressum.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 64, doi. 10.1007/s11621-009-0043-4
- Publication type:
- Article