Marketing goes Viral.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Works matching IS 18656544 AND DT 2009 AND VI 26 AND IP 1
Results: 22
1
2
„Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.“.
- Published in:
- 2009
- Publication type:
- Interview
3
Virale Informationsverarbeitung — Mit System den Faktor Zufall minimieren.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 6, doi. 10.1007/s11621-009-0003-z
- By:
- Publication type:
- Article
4
Virale Markenkommunikation — Wirksame Interaktion statt „Trial and Error“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 11, doi. 10.1007/s11621-009-0004-y
- By:
- Publication type:
- Article
5
Interaktion mit Online-Communities — Spielregeln zur Stärkung der Marke.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 29, doi. 10.1007/s11621-009-0007-8
- By:
- Publication type:
- Article
6
Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 18, doi. 10.1007/s11621-009-0005-x
- By:
- Publication type:
- Article
7
Medien des Web 2.0 — Chance oder Risiko im Kundendialog?
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 23, doi. 10.1007/s11621-009-0006-9
- By:
- Publication type:
- Article
8
Der Schlämmer-Blog — erfolgreich trotz Regelverstoß!
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 34, doi. 10.1007/s11621-009-0008-7
- By:
- Publication type:
- Article
9
Swiss made vs. Made in Germany — Kaufentscheidung nach Herkunftsland.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 43, doi. 10.1007/s11621-009-0010-0
- By:
- Publication type:
- Article
10
Die neue Macht des Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
11
Virale Versicherungskampagne — Video Message Tool der AXA Winterthur.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 39, doi. 10.1007/s11621-009-0009-6
- By:
- Publication type:
- Article
12
CSR — Verantwortungsvoller Umgang mit gesellschaftlicher Verantwortung.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 48, doi. 10.1007/s11621-009-0011-z
- By:
- Publication type:
- Article
13
Customer Value und Public Value — Der Kundennutzen im Bauch der Gesellschaft.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 53, doi. 10.1007/s11621-009-0012-y
- By:
- Publication type:
- Article
14
“Marketing goes viral”.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 58, doi. 10.1007/s11621-009-0013-x
- Publication type:
- Article
15
Interactive marketing im web 2.0+.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
16
Web 2.0 — Neue Perspektiven für Marketing und Medien.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
17
Die Wahl der Preislagen durch Konsumenten.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
18
Strategie und Technik der Markenführung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
19
Verkaufschance Web 2.0.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
20
Management Accounting & Control Scales Handbook.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
21
In-Game Advertising.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
22
Inhaltliche Koordination 1–2009.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 64, doi. 10.1007/s11621-009-0015-8
- By:
- Publication type:
- Article