Going Public — Effekte der Börsen-notierung auf das Marketing.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 52, doi. 10.1007/s11621-008-0087-x
- By:
- Publication type:
- Article
Works matching IS 18656544 AND DT 2008 AND VI 25 AND IP 5
Results: 13
1
2
Marketing Limits.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 1, doi. 10.1007/s11621-008-0077-z
- By:
- Publication type:
- Article
3
„Produkt- und Communitymanagement bei der Weltmarke MINI“.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 4, doi. 10.1007/s11621-008-0078-y
- Publication type:
- Article
4
Markenkommunikation in der neuen Medienwelt.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 6, doi. 10.1007/s11621-008-0079-x
- By:
- Publication type:
- Article
5
Soziale Netzwerke im Internet — Marketingkommunikation für morgen.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 12, doi. 10.1007/s11621-008-0080-4
- By:
- Publication type:
- Article
6
Markenkommunikation 2.0 — Konsumenten formen Markenbotschaften.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 16, doi. 10.1007/s11621-008-0081-3
- By:
- Publication type:
- Article
7
Weg vom negativen Branchenimage — mit Subtyping zur Arbeitgebermarke.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 22, doi. 10.1007/s11621-008-0082-2
- By:
- Publication type:
- Article
8
Community-Value-Marketing — Was Unternehmen von NPO lernen können.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 26, doi. 10.1007/s11621-008-0083-1
- By:
- Publication type:
- Article
9
Handelsmarken kontra Herstellermarken.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 32, doi. 10.1007/s11621-008-0084-0
- By:
- Publication type:
- Article
10
Gentechnik und Lebensmittel — Marketing in Widerstandsmärkten.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 40, doi. 10.1007/s11621-008-0085-z
- By:
- Publication type:
- Article
11
Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 46, doi. 10.1007/s11621-008-0086-y
- By:
- Publication type:
- Article
12
„Marketing Limits“.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 5, p. 56, doi. 10.1007/s11621-008-0088-9
- Publication type:
- Article
13
Marketingquellen / Buchservice.
- Published in:
- 2008
- By:
- Publication type:
- Book Review