Marketingeffizienz.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
Works matching IS 18656544 AND DT 2008 AND VI 25 AND IP 2
Results: 15
1
2
How important is marketing efficiency?
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 4, doi. 10.1007/s11621-008-0017-y
- By:
- Publication type:
- Article
3
Marketingerfolg richtig messen: Optimale Kennzahlensysteme.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 8, doi. 10.1007/s11621-008-0018-x
- By:
- Publication type:
- Article
4
Der Einfluss von Marketing Assets auf den Shareholder Value.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 14, doi. 10.1007/s11621-008-0019-9
- By:
- Publication type:
- Article
5
Mehr Marketingeffizienz mit Kundendaten — Das Beispiel Migros.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 18, doi. 10.1007/s11621-008-0020-3
- By:
- Publication type:
- Article
6
Marketing und Sales Performance Measurement — Das Beispiel Dell.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 24, doi. 10.1007/s11621-008-0021-2
- By:
- Publication type:
- Article
7
Chancen und Gefahren von Werbetests aus Sicht der Praxis.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 28, doi. 10.1007/s11621-008-0022-1
- By:
- Publication type:
- Article
8
Messung der Werbeeffizienz — Ein zweistufiger DEA-Ansatz.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 34, doi. 10.1007/s11621-008-0023-0
- By:
- Publication type:
- Article
9
Wie Kundenintegration effizient gelingt.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 40, doi. 10.1007/s11621-008-0024-z
- By:
- Publication type:
- Article
10
Wirksame Unterstützung: Strategische Kontrolle mit dem Analytic Hierarchy Process.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 44, doi. 10.1007/s11621-008-0025-y
- By:
- Publication type:
- Article
11
Wertorientiertes Dialogmarketing: Kampagnencontrolling auf dem Prüfstand.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 50, doi. 10.1007/s11621-008-0026-x
- By:
- Publication type:
- Article
12
„Marketingeffizienz“.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 56, doi. 10.1007/s11621-008-0027-9
- Publication type:
- Article
13
Marketingquellen / Buchservice.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
14
Beirat.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 63, doi. 10.1007/s11621-008-0029-7
- Publication type:
- Article
15
Inhaltliche Koordination 2-2008.
- Published in:
- Marketing Review St. Gallen, 2008, v. 25, n. 2, p. 64, doi. 10.1007/s11621-008-0030-1
- By:
- Publication type:
- Article