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Literatur zum Thema: Assessing Marketing Performance.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 78
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- Publication type:
- Article
Digitales Marketing: Integrierte Erfolgsmessung: Wie der strategische Einsatz von Digital-Analytics-Instrumenten gelingt.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 6
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- Publication type:
- Article
Management im Cockpit: Dashboards für den Marketingerfolg.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 24
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- Publication type:
- Article
«Man muss bereit sein, ein bewusstes Risiko einzugehen».
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 60
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- Article
Das Dilemma mit der Erhöhung des Marktanteils: Eine neue Methode zur Verbesserung der Marktanteilsanalyse mit Blick auf Normal- und Sonderpreise.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 50
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- Publication type:
- Article
How Traditional Manufacturers Succeed in D2C: A Strategic Framework for Assortment and Pricing to Solve Channel Conflicts.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 70
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- Publication type:
- Article
Bestimmung von Marktanteilen über Share-of-Search-Analysen: Wie FIT STAR mehr Transparenz im Wettbewerbsumfeld seiner Fitnessstudios schafft.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 42
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- Article
Das Richtige tun.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 69
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- Article
What Do Consumers Think About Your Brand? Just Ask!
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 34
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- Publication type:
- Article
Measure What Matters.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 59
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- Publication type:
- Article
Paradigmenwechsel bei der Return-on-Marketing-Planung.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 14
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- Publication type:
- Article
Marketing-Performance im Verlauf der Zeit.
- Published in:
- Marketing Review St. Gallen, 2023, n. 1, p. 3
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- Publication type:
- Article