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Literatur zum Thema: Storytelling.
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- Marketing Review St. Gallen, 2016, n. 1, p. 84
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- Article
Modernes Käuferverhalten - von der Performancefalle zum Kaufwürfel.
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- Marketing Review St. Gallen, 2016, n. 1, p. 78
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Management internationaler Vertriebspartner für Industriegüter am Beispiel von STILL.
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- Marketing Review St. Gallen, 2016, n. 1, p. 70
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- Article
Mythical Marketing - The Holy Grail of Today's Ueber-Brands.
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- Marketing Review St. Gallen, 2016, n. 1, p. 64
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TRUE STORY: How to Combine Story and Action to Transform Your Business.
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- Marketing Review St. Gallen, 2016, n. 1, p. 86
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HANDBUCH BUSINESS-TO-BUSINESS-MARKETING.
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- Marketing Review St. Gallen, 2016, n. 1, p. 63
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Vom Drehbuchautor zum Showrunner - der Strategieprozess als adaptives Storytelling.
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- Marketing Review St. Gallen, 2016, n. 1, p. 54
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- Article
MARKETING: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele.
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- Marketing Review St. Gallen, 2016, n. 1, p. 53
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- Article
Brand storytelling in social networks - tell your storyline.
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- Marketing Review St. Gallen, 2016, n. 1, p. 46
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Vernetzte Markengeschichten in digitalen Medien.
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- Marketing Review St. Gallen, 2016, n. 1, p. 38
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- Article
Making yourself heard at the customer again - how songwriting facilities sucessfull storytelling.
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- Marketing Review St. Gallen, 2016, n. 1, p. 32
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- Article
Customer Storytelling: Kunden erzählen Geschichten - das Marketing misst Zahlen.
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- Marketing Review St. Gallen, 2016, n. 1, p. 22
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- Article
Fostering corporate values through storytelling.
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- Marketing Review St. Gallen, 2016, n. 1, p. 18
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Mit Storytelling zur Seele des Unternehmens.
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- Marketing Review St. Gallen, 2016, n. 1, p. 10
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„We believe in the core principle of storytelling, which is: show don't tell ...".
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- Marketing Review St. Gallen, 2016, n. 1, p. 6
- Publication type:
- Article
Storytelling in Marketing & Sales.
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- Marketing Review St. Gallen, 2016, n. 1, p. 3
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- Article