Revisiting the causes of organizational discontinuance: A diffusion theory approach offers new insights.Published in:Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 2, p. 650By:Parthasarathy, Madhavan;Forlani, DavidPublication type:Article
Country-of-Origin Effects in Industrial Goods Markets. Do Country-of-Origin Image Effects Differ for Different Buying Center Members?Published in:Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 2, p. 623By:Reichert, Michael Justus;Altobelli, Claudia FantapiéPublication type:Article