Brand creation via design and modularization - SMEs in international B2B markets.Published in:Journal of Business Market Management (Freie Universitaet Berlin), 2014, v. 7, n. 2, p. 354By:Uusitalo, OlaviPublication type:Article
Optimizing employee engagement with internal communication: A social exchange perspective.Published in:Journal of Business Market Management (Freie Universitaet Berlin), 2014, v. 7, n. 2, p. 329By:Karanges, Emma;Beatson, Amanda;Johnston, Kim;Lings, IanPublication type:Article