A Study on the effectiveness of Relationship Marketing practices with existing customers in banking industry.Published in:Romanian Journal of Marketing, 2011, v. 6, n. 4, p. 42By:Chimote, Niraj Kishore;Srivastava, AnkitaPublication type:Article
Case Study Research: CRM best practices in a Foreign Bank in India.Published in:2011By:Das, Kallol;Garg, RenukaPublication type:Case Study
Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature.Published in:Romanian Journal of Marketing, 2011, v. 6, n. 4, p. 23By:Dobre, Costinel;Dragomir, Mica;Isac, Florin LucianPublication type:Article
Impact of Order of Entry on Firm Performance Comparison between Service and Manufacturing Firms in an Indian Context.Published in:Romanian Journal of Marketing, 2011, v. 6, n. 4, p. 9By:Ghosh, TathagataPublication type:Article
Consumers and Internet Gambling Advertisements in Spam E-mail.Published in:Romanian Journal of Marketing, 2011, v. 6, n. 4, p. 2By:Fogel, JoshuaPublication type:Article