Works matching IS 18420206 AND DT 2017 AND VI 12 AND IP 2
Results: 10
Moral character effects in endorser perception.
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- Management & Marketing, 2017, v. 12, n. 2, p. 171, doi. 10.1515/mmcks-2017-0011
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- Article
Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication.
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- Management & Marketing, 2017, v. 12, n. 2, p. 189, doi. 10.1515/mmcks-2017-0012
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- Article
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar.
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- Management & Marketing, 2017, v. 12, n. 2, p. 208, doi. 10.1515/mmcks-2017-0013
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- Article
The impact of nation branding campaigns on country image. Case Study: Romania.
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- Management & Marketing, 2017, v. 12, n. 2, p. 222, doi. 10.1515/mmcks-2017-0014
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- Article
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia.
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- Management & Marketing, 2017, v. 12, n. 2, p. 237, doi. 10.1515/mmcks-2017-0015
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- Article
Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
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- Management & Marketing, 2017, v. 12, n. 2, p. 252, doi. 10.1515/mmcks-2017-0016
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- Article
Corporate and supply chain network governance of third party logistics service providers: Effects on buyers' intention to continue the relationship.
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- Management & Marketing, 2017, v. 12, n. 2, p. 277, doi. 10.1515/mmcks-2017-0017
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- Article
Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products.
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- Management & Marketing, 2017, v. 12, n. 2, p. 297, doi. 10.1515/mmcks-2017-0018
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- Article
Profitability and efficiency evaluation of the financial management of a socio-economic intervention.
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- Management & Marketing, 2017, v. 12, n. 2, p. 316, doi. 10.1515/mmcks-2017-0019
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- Publication type:
- Article
The Common Energy Market of the European Union-Challenges and Perspectives.
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- Management & Marketing, 2017, v. 12, n. 2, p. 334, doi. 10.1515/mmcks-2017-0020
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- Article