Works matching IS 18420206 AND DT 2016 AND VI 11 AND IP 1
Results: 5
Brand importance across product categories in the Czech Republic.
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- Management & Marketing, 2016, v. 11, n. 1, p. 341, doi. 10.1515/mmcks-2016-0001
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- Article
Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India.
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- Management & Marketing, 2016, v. 11, n. 1, p. 355, doi. 10.1515/mmcks-2016-0002
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- Article
Keep calm and carry on: A crisis communication study of Cadbury and McDonalds.
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- Management & Marketing, 2016, v. 11, n. 1, p. 371, doi. 10.1515/mmcks-2016-0003
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- Article
Social networking in Bangladesh: Boon or curse for academic engagement?
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- Management & Marketing, 2016, v. 11, n. 1, p. 380, doi. 10.1515/mmcks-2016-0004
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- Article
Regional differences in entrepreneurial perceptions and implications for the Romanian competitiveness policy.
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- Management & Marketing, 2016, v. 11, n. 1, p. 394, doi. 10.1515/mmcks-2016-0005
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- Article