Works matching IS 18420206 AND DT 2015 AND VI 10 AND IP 4
Results: 5
The impact of brand image fit on attitude towards a brand alliance.
- Published in:
- Management & Marketing, 2015, v. 10, n. 4, p. 270, doi. 10.1515/mmcks-2015-0018
- By:
- Publication type:
- Article
Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model.
- Published in:
- Management & Marketing, 2015, v. 10, n. 4, p. 284, doi. 10.1515/mmcks-2015-0019
- By:
- Publication type:
- Article
Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach.
- Published in:
- Management & Marketing, 2015, v. 10, n. 4, p. 304, doi. 10.1515/mmcks-2015-0020
- By:
- Publication type:
- Article
Using CSR to mitigate information asymmetry in the banking sector.
- Published in:
- Management & Marketing, 2015, v. 10, n. 4, p. 316, doi. 10.1515/mmcks-2015-0021
- By:
- Publication type:
- Article
Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences.
- Published in:
- Management & Marketing, 2015, v. 10, n. 4, p. 330, doi. 10.1515/mmcks-2015-0022
- By:
- Publication type:
- Article