Found: 10
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Effect of call-clubs to institute local network effects in mobile telecommunication and its' implications on brand loyalty.
- Published in:
- Management & Marketing, 2017, v. 12, n. 1, p. 61, doi. 10.1515/mmcks-2017-0005
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- Article
Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks.
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- Management & Marketing, 2017, v. 12, n. 1, p. 37, doi. 10.1515/mmcks-2017-0003
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- Article
The importance of international experience for Romanian students in establishing career priorities.
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- Management & Marketing, 2017, v. 12, n. 1, p. 155, doi. 10.1515/mmcks-2017-0010
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- Article
A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach.
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- Management & Marketing, 2017, v. 12, n. 1, p. 1, doi. 10.1515/mmcks-2017-0001
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- Article
A review on green supply chain aspects and practices.
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- Management & Marketing, 2017, v. 12, n. 1, p. 12, doi. 10.1515/mmcks-2017-0002
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- Article
The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?
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- Management & Marketing, 2017, v. 12, n. 1, p. 124, doi. 10.1515/mmcks-2017-0008
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- Article
Sponsorship investments: do they deliver brand awareness for all sponsors?
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- Management & Marketing, 2017, v. 12, n. 1, p. 103, doi. 10.1515/mmcks-2017-0007
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- Article
Introducing the religio-centric positional advantage to Indonesian small businesses.
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- Management & Marketing, 2017, v. 12, n. 1, p. 78, doi. 10.1515/mmcks-2017-0006
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- Publication type:
- Article
The focus of marketing communication efforts of smes within south Africa.
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- Management & Marketing, 2017, v. 12, n. 1, p. 140, doi. 10.1515/mmcks-2017-0009
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- Publication type:
- Article
A plea for quality in internship programmes - evidence from the business and administration students' experience.
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- Management & Marketing, 2017, v. 12, n. 1, p. 49, doi. 10.1515/mmcks-2017-0004
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- Article