Key Determinants and Consequences of Brand Citizenship Behavior.Published in:Contemporary Management Research, 2023, v. 19, n. 4, p. 235, doi. 10.7903/cmr.21486By:Rahmanabadi, Mehran;Nouri, Bagher Asgarnezhad;Bashokouh, Mohammad;Arbabi, Alireza HamidzadehPublication type:Article