Works matching IS 18135498 AND DT 2020 AND VI 16 AND IP 1

Using Eye-Tracking to Measure the Influence of Banner Ads' Browsing Behavior and Attitude on Host Websites.

Published in:

Contemporary Management Research, 2020, v. 16, n. 1, p. 35, doi. 10.7903/cmr.19393

By:

• Yu-Ping Chiu;
• Shu-Chen Chang

Publication type:

Article