Relationships among Brand Experience, Brand Personality, And Customer Experiential Value.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 247, doi. 10.7903/cmr.11086
- By:
- Publication type:
- Article
Works matching IS 18135498 AND DT 2013 AND VI 9 AND IP 3
Results: 7
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2
SEM Approach to Teen Influence in Family Decision Making.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 323, doi. 10.7903/cmr.11080
- By:
- Publication type:
- Article
3
Measuring Service Quality in the Banking Industry: A Hong Kong Based Study.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 263, doi. 10.7903/cmr.11060
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- Publication type:
- Article
4
The Effect of Assortment Changes on Consideration Set Formation.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 231, doi. 10.7903/cmr.11020
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- Publication type:
- Article
5
Variables Influencing Spectators' Desire to Stay at A Professional Golf Tournament In Japan.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 283, doi. 10.7903/cmr.10974
- By:
- Publication type:
- Article
6
In Search of Alternative Research Methods in Marketing: Insights from Layder's Adaptive Theory Methodology.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 343, doi. 10.7903/cmr.9978
- By:
- Publication type:
- Article
7
Global Managerial Skill Sets, Management Development, and The Role of HR: An Exploratory Qualitative Study of North American and Indian Managers.
- Published in:
- Contemporary Management Research, 2013, v. 9, n. 3, p. 299, doi. 10.7903/cmr.9731
- By:
- Publication type:
- Article