食品廣告中健康宣稱的訊息框架對高齡者購買意願之影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2021, v. 18, n. 2, p. 177
- By:
- Publication type:
- Article
Works matching IS 18134483 AND DT 2021 AND VI 18 AND IP 2
Results: 3
1
2
連鎖體系營運支持與加盟者知覺組織支持對加盟者 續約意圖影響之研究—以滿意度為中介變項及正向獎勵為干擾變項.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2021, v. 18, n. 2, p. 139
- By:
- Publication type:
- Article
3
從行為透視模型探討影響衝動性購買之行為觀點、人格特質及產品效益之因素.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2021, v. 18, n. 2, p. 105
- By:
- Publication type:
- Article