行動廣告中廣告認知與廣告效果：品牌形象之 干擾效果.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 3, p. 385
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- Publication type:
- Article
Works matching IS 18134483 AND DT 2018 AND VI 15 AND IP 3
Results: 3
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2
金門意象、訴求策略對廣告效果之影響－以金 門文創品為例.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 3, p. 355
- By:
- Publication type:
- Article
3
綠色餐廳消費者價值認知與行為意圖之研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 3, p. 331
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- Publication type:
- Article