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創新的採用與抵制：以行動支付服務為例.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 2, p. 291
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- Publication type:
- Article
茶葉消費者購買台灣茶葉再購意願因素之研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 2, p. 259
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- Publication type:
- Article
保養品名稱與功能訴求之調節配適度對廣告吸引力與說服效果的影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2018, v. 15, n. 2, p. 231
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- Publication type:
- Article