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社群網站使用者「打卡」、「分享」行為對資 訊接受者購買意圖之影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 4, p. 391
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- Publication type:
- Article
品牌APP與事件行銷對品牌態度與購買意願之影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 4, p. 367
- By:
- Publication type:
- Article
虛擬代言人對廣告效果之影響：以產品類別、 自我參照為干擾變數.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 4, p. 335
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- Publication type:
- Article