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讓行動廣告有效！ 影響行動廣告效果因素之研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 191
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- Publication type:
- Article
網紅業配文的說服效果： 懷疑人格、熟悉度及專業性的影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 163
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- Publication type:
- Article
品牌契合度對品牌評價、品牌認同及購買意圖 之影響─以中華職棒廣告贊助廠商為例
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 137
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- Publication type:
- Article
補償心聲對補償滿意度之影響： 知覺控制之中介效果.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2017, v. 14, n. 2, p. 117
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- Article