代言人來源相似性對旅遊產品溝通效果之影響—以消費者產品涉入程度為調節因子
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 4, p. 477
- By:
- Publication type:
- Article
Works matching IS 18134483 AND DT 2016 AND VI 13 AND IP 4
Results: 4
1
2
以價值共創觀點探討互動行銷與學校效能關係之研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 4, p. 451
- By:
- Publication type:
- Article
3
線上資訊交換與線下購買意圖之關係：「動機－機會－能力」與「社會資本」雙重驅動的觀點
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 4, p. 415
- By:
- Publication type:
- Article
4
服務設計、品牌體驗與體驗價值間之關係研究.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 4, p. 383
- By:
- Publication type:
- Article