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品牌體驗、品牌關係品質以及品牌忠誠度間關係之研究—以省力體驗為干擾變數
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 3, p. 345
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- Publication type:
- Article
外來語更有吸引力?日語符碼轉換廣告之效果.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 3, p. 313
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- Publication type:
- Article
贊助品牌之自我形象一致性對贊助企業品牌權益之影響.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 3, p. 291
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- Publication type:
- Article
公益行銷對顧客忠誠度之影響研究:以企業形象、顧客價值為中介變項.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2016, v. 13, n. 3, p. 265
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- Publication type:
- Article