Applicability of Prospect Theory on Impulse Buying Intention and Relationship between Impulse Buying Tendency and Impulse Buying Intention.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2015, v. 12, n. 1, p. 99
- By:
- Publication type:
- Article
Works matching IS 18134483 AND DT 2015 AND VI 12 AND IP 1
Results: 4
1
2
The eWOM Engagement Behavior in Social Networking Sites: Posting, Acquiring, and Passing Information.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2015, v. 12, n. 1, p. 49
- By:
- Publication type:
- Article
3
Brand Extension to Enlarge Product Performance in the Jewelry Industry.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2015, v. 12, n. 1, p. 27
- By:
- Publication type:
- Article
4
The Effects of Price Promotion Framing of Travel Products on Consumers' Perception: Promotion Depth and Need for Cognition as Moderators.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2015, v. 12, n. 1, p. 1
- By:
- Publication type:
- Article