Examining the Relationships among Servicescape and Experience: The Case of National Museum of Marine Biology & Aquarium.Published in:Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 3, p. 285By:Tsung Hung Lee;Kuan Jung ChenPublication type:Article
The Relationship between Web Aesthetics Cognition and E-loyalty: The Moderating Effect of Users' Motivation.Published in:Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 3, p. 255By:Chung-Chu Liu;Chin-Ting HuangPublication type:Article
Factors Affecting the Purchasing Intention of Male Skincare Products.Published in:Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 3, p. 227By:Sheng-Hsien Lee;Hung-Chou Lin;Lee-Hsueh ChengPublication type:Article
The Influence on Impression and Atmosphere of Cultural Creative Brands to Consumers' Purchase Intentions.Published in:Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 3, p. 203By:Shu-Fang LuoPublication type:Article