The Influence of Storytelling Marketing on Sharing Intention on Facebook.Published in:Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 4, p. 409By:Pin Luarn;Yu-Ping Chiu;Kuang-Cheng ChaoPublication type:Article
Service Encounter and Marketing of Micro Creative Industries : A Study of Wedding Planner.Published in:Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 4, p. 381By:Chin Chia YehPublication type:Article