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The Impact of Self-Complexity on Attitudes towards Online Marketing and Buying Intentions: Using the Internet Addiction as a Moderator.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 79
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- Publication type:
- Article
Explore the Web-Site Satisfaction and Continue Use Intention by System, Behavior and Social Aspects.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 61
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- Publication type:
- Article
The Advertising Effect of Official Facebook Fan Pages: Findings from the Fan Pages of 7-11 and Mcdonald in Taiwan.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 43
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- Publication type:
- Article
A Study of Consumers' Willingness to Pay for Environmentally Friendly Clothing for Generation Y: The Influences of Shopping Orientation, Fashion Orientation and Green Consumption Style.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 19
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- Publication type:
- Article
Experience, Personality, Creative Cognition and Loyalty on Creative Products: A Case Study of Franz.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2013, v. 10, n. 1, p. 1
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- Publication type:
- Article