Works matching IS 18134483 AND DT 2011 AND VI 8 AND IP 1
Results: 5
A Study on the Influence of Product's Information, Discussions of Virtual Community on Advertising Comprehension & Advertising Effect-in Hypermedia Computer Mediated Environment.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 31
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- Publication type:
- Article
Relationship among Product Attributes, Perceived Risk, and Perceived Benefits-Example of Internet Shopping.
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- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 125
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- Article
Antecedents and Consequences of Relationship Quality As Observed in the Banking Industry.
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- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 91
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- Publication type:
- Article
The Effect of Exposition Location and Promotion Tactics on the Visitors' Perceived Benefits and Exhibitors' Performance.
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- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 67
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- Publication type:
- Article
The Effect of Brand Extension Fitness of Partner Brand on Overall Fitness and Co-brand Evaluation.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 1
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- Publication type:
- Article