Results: 5
Relationship among Product Attributes, Perceived Risk, and Perceived Benefits-Example of Internet Shopping.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 125
- By:
- Publication type:
- Article
Antecedents and Consequences of Relationship Quality As Observed in the Banking Industry.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 91
- By:
- Publication type:
- Article
The Effect of Exposition Location and Promotion Tactics on the Visitors' Perceived Benefits and Exhibitors' Performance.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 67
- By:
- Publication type:
- Article
A Study on the Influence of Product's Information, Discussions of Virtual Community on Advertising Comprehension & Advertising Effect-in Hypermedia Computer Mediated Environment.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 31
- By:
- Publication type:
- Article
The Effect of Brand Extension Fitness of Partner Brand on Overall Fitness and Co-brand Evaluation.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article