Does passion for a team translate into sales for a sponsor? The Irish case.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 190
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2011 AND VI 4 AND IP 2
Results: 10
1
2
Football brand management: Minor league versus Champions League.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 178
- By:
- Publication type:
- Article
3
Positioning a brand within the controversial sport of mixed martial arts.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 163
- By:
- Publication type:
- Article
4
The role of patriotism in sports sponsorship.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 155
- By:
- Publication type:
- Article
5
Getting closer to television content -- The advertiser benefits.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 145
- By:
- Publication type:
- Article
6
Athlete brand revitalisation after a transgression.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 137
- By:
- Publication type:
- Article
7
The reinvention of the luxury suite in North America.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 124
- By:
- Publication type:
- Article
8
Implementing sponsorship initiatives and a national youth programme in a not-for-profit organisation.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 116
- By:
- Publication type:
- Article
9
Technology enabled sponsorship strategies.
- Published in:
- Journal of Sponsorship, 2011, v. 4, n. 2, p. 105
- By:
- Publication type:
- Article
10
How to avoid sponsorship and hospitality becoming forms of bribery.
- Published in:
- 2011
- By:
- Publication type:
- Editorial