Fixed rights to activation ratios can harm sponsorship ROI.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 9
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2010 AND VI 4 AND IP 1
Results: 10
1
2
Terminating a sponsorship relationship: Conditions and clauses.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 79
- By:
- Publication type:
- Article
3
Change in the air.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
4
Creating Chances: The Premier League's corporate social responsibility programme.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 15
- By:
- Publication type:
- Article
5
Effectiveness paradigms for broadcast sponsorships.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 72
- By:
- Publication type:
- Article
6
Sports sponsorship as an IMC tool: An Australian sponsor's perspective.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 26
- By:
- Publication type:
- Article
7
Sponsoring firms assess perceptions of sport property engagement and execution.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 59
- By:
- Publication type:
- Article
8
Sponsorship: Right product, wrong brand!
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 51
- By:
- Publication type:
- Article
9
Choosing well, making an impact and then moving on.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
10
Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event.
- Published in:
- Journal of Sponsorship, 2010, v. 4, n. 1, p. 38
- By:
- Publication type:
- Article