Fighting for what is left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 379
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2010 AND VI 3 AND IP 4
Results: 10
1
2
Illuminating the dark corners of sponsorship decision making.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 365
- By:
- Publication type:
- Article
3
No sponsorship is an island: Sponsorship evaluation and research techniques.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 358
- By:
- Publication type:
- Article
4
Entrepreneurship through sports marketing: A case analysis of Red Bull in sport.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 348
- By:
- Publication type:
- Article
5
The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 338
- By:
- Publication type:
- Article
6
The misuse of motor racing and the sport's true potential.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 333
- By:
- Publication type:
- Article
7
'Matching' the club to the sponsor: Perceptions of Australian Football League club sponsorship managers.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 321
- By:
- Publication type:
- Article
8
Arts sponsorship: The facts, trends and potential.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 4, p. 307
- By:
- Publication type:
- Article
9
Sponsorship landscape -- A Canadian perspective.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
10
The price of football sponsorship.
- Published in:
- 2010
- By:
- Publication type:
- Editorial