Getting in the red over green: The risks with 'green' marketing.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 284
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2010 AND VI 3 AND IP 3
Results: 11
1
2
Linking outsourcing of sponsorships to athletic department strategy: An agency perspective.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 277
- By:
- Publication type:
- Article
3
The halo effect of goodwill sponsorship versus the pitchfork effect of supporting the enemy.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 265
- By:
- Publication type:
- Article
4
The strategic importance of corporate social engagement.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 260
- By:
- Publication type:
- Article
5
Changing brand associations in Taiwan: Nike's sponsorship of high-school basketball.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 249
- By:
- Publication type:
- Article
6
The making of social sponsorship.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 242
- By:
- Publication type:
- Article
7
Cause sponsorship: A study on congruence, attribution and corporate social responsibility.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 228
- By:
- Publication type:
- Article
8
The future of sponsorship integrated with CSR/CSI strategy.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 220
- By:
- Publication type:
- Article
9
Achieving value from sponsorship in a new world order.
- Published in:
- Journal of Sponsorship, 2010, v. 3, n. 3, p. 215
- By:
- Publication type:
- Article
10
Has there been enough scholarly research conducted around the Paralympics?
- Published in:
- 2010
- By:
- Publication type:
- Editorial
11
The value of grassroots sponsorship.
- Published in:
- 2010
- By:
- Publication type:
- Editorial