Guide to sponsorship return on investment.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 98
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2009 AND VI 3 AND IP 1
Results: 12
1
2
Leveraging and activating NASCAR sponsorships with NASCAR-linked sales promotions.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 88
- By:
- Publication type:
- Article
3
The timeless power of storytelling.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 79
- By:
- Publication type:
- Article
4
Silence is golden.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
5
Sailing sponsorship: A sea of B2B opportunities.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 73
- By:
- Publication type:
- Article
6
Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 61
- By:
- Publication type:
- Article
7
Media owners and the evolution of the online landscape.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 54
- By:
- Publication type:
- Article
8
Sponsorship: An evil investment or a force for good?
- Published in:
- 2009
- By:
- Publication type:
- Editorial
9
Sponsorship activation: Turning money spent into money earned.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 43
- By:
- Publication type:
- Article
10
How does event sponsorship help in leveraging brand equity?
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 35
- By:
- Publication type:
- Article
11
Tightening our belts: What research tells us about corporate sponsorship in the current economic crisis.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 23
- By:
- Publication type:
- Article
12
Football teams going international -- The strategic leverage of branding.
- Published in:
- Journal of Sponsorship, 2009, v. 3, n. 1, p. 10
- By:
- Publication type:
- Article