Sports, sponsorship and arbitration: Legal and regulatory issues.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 387
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2009 AND VI 2 AND IP 4
Results: 10
1
2
Is sponsorship planning on a par with 'classic' media planning?
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 379
- By:
- Publication type:
- Article
3
Event-related emotions: A key metric to assess sponsorship effectiveness.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 367
- By:
- Publication type:
- Article
4
Managing television sponsorship: A proposal based on its assessment by agents in the Spanish advertising system.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 354
- By:
- Publication type:
- Article
5
A two-way partnership to promote a cause.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 340
- By:
- Publication type:
- Article
6
Using sponsorship as a form of public relations: A case study of Chevrolet and Major League Baseball.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 330
- By:
- Publication type:
- Article
7
Online recommendation as the ultimate yardstick to measure sponsorship effectiveness.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 316
- By:
- Publication type:
- Article
8
Ambush marketing in sport: An analysis of sponsorship protection means and counter-ambush measures.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 4, p. 303
- By:
- Publication type:
- Article
9
Women's brands and sponsorship.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
10
Protecting the innocent from sponsorship?
- Published in:
- 2009
- By:
- Publication type:
- Editorial