Legal and regulatory updates.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 281
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2009 AND VI 2 AND IP 3
Results: 11
1
2
The impact of sponsorship on a football team's brand equity.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 267
- By:
- Publication type:
- Article
3
Selecting agency support: Best practice in brokering positive relationships.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 257
- By:
- Publication type:
- Article
4
TV sponsorship: A brand's best friend.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 250
- By:
- Publication type:
- Article
5
Sponsoring the FIFA Football World Cup: The good, the bad and the surprising.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 241
- By:
- Publication type:
- Article
6
Building a sports brand.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 231
- By:
- Publication type:
- Article
7
Methods and metrics in sponsorship evaluation.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 215
- By:
- Publication type:
- Article
8
Is global brand marketing as rewarding as it first appears?
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 206
- By:
- Publication type:
- Article
9
How Lenovo deploys powerful creative sponsorship activation techniques for a global brand.
- Published in:
- Journal of Sponsorship, 2009, v. 2, n. 3, p. 199
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
11
Getting the balance right -- Being responsible in sponsorship.
- Published in:
- 2009
- By:
- Publication type:
- Editorial