Stadium naming rights -- A guided tour.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 388
- By:
- Publication type:
- Article
Works matching IS 17541360 AND DT 2008 AND VI 1 AND IP 4
Results: 12
1
2
Ambush Marketing: A Practical Guide to Protecting the Brand of a Sporting Event.
- Published in:
- 2008
- By:
- Publication type:
- Book Review
3
Sports sponsorship in the UK: The impact of regulatory intervention.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 380
- By:
- Publication type:
- Article
4
Brand migration with icons, totems and titans: How symbolic sponsorships, events and relevant message phasing can support mergers and acquisitions.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 372
- By:
- Publication type:
- Article
5
Olympic bid corporate sponsorship.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 364
- By:
- Publication type:
- Article
6
Planning for effective evaluation: Are marketers really doing it?
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 357
- By:
- Publication type:
- Article
7
Film partnerships -- Getting a brand into the limelight.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 350
- By:
- Publication type:
- Article
8
Performance through relationships: A case for the integration of strategic stakeholder management and community investment.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 338
- By:
- Publication type:
- Article
9
Environmental sponsorship -- Opportunity or threat?
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 331
- By:
- Publication type:
- Article
10
Australasian sponsorship industry lifts its game: 2007 sponsorship outlook report.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 318
- By:
- Publication type:
- Article
11
From Beckham to Ronaldo -- Assessing the nature of football player brands.
- Published in:
- Journal of Sponsorship, 2008, v. 1, n. 4, p. 307
- By:
- Publication type:
- Article
12
How financially stable is the sponsorship market?
- Published in:
- 2008
- By:
- Publication type:
- Editorial