Works in Journal of Sponsorship, 2009, Vol 3, Issue 1
Results: 12
Guide to sponsorship return on investment.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 98
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- Article
Leveraging and activating NASCAR sponsorships with NASCAR-linked sales promotions.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 88
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- Article
The timeless power of storytelling.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 79
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- Article
Silence is golden.
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- 2009
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- Editorial
Sailing sponsorship: A sea of B2B opportunities.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 73
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- Article
Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 61
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- Article
Media owners and the evolution of the online landscape.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 54
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- Article
Sponsorship: An evil investment or a force for good?
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- 2009
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- Publication type:
- Editorial
Sponsorship activation: Turning money spent into money earned.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 43
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- Article
How does event sponsorship help in leveraging brand equity?
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 35
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- Article
Football teams going international -- The strategic leverage of branding.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 10
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- Article
Tightening our belts: What research tells us about corporate sponsorship in the current economic crisis.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 23
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- Article