Works matching IS 17416264 AND DT 2017 AND VI 19 AND IP 3/4

Results: 40

ENTERING A FOREIGN MARKET WITH A NEW PRODUCT -- THE CASE OF A NEW SAKE PRODUCT LAUNCHED IN AUSTRIA BY A SMALL/MEDIUM SIZED COMPANY. THE THEORETICAL APPROACH.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 369

By:

VIGNALI, CLAUDIO;
VIGNALI, GIAN PAOLO;
MATTIACCI, ALBERTO

Publication type:

Article

THE ROLE OF NONSTORE RETAILING FROM CROATIAN CONSUMERS PERSPECTIVE.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 360

By:

RENKO, SANDA;
BRČIĆ-STIPČEVIĆ, VESNA

Publication type:

Article

RETAIL SECTOR IN CROATIA: GROWTH FUELED BY MARKETING INNOVATIONS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 348

By:

LISANIN, MARIJA TOMASEVIC;
PALIC, MIRKO

Publication type:

Article

CO-BRANDING OR ALLIANCE OF BRANDS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 342

By:

VRANEŠEVIĆ, TIHOMIR;
MANDIĆ, MIROSLAV;
HORVAT, SANDRA

Publication type:

Article

FOOD CONSUMERS: STIGMATISATION AND THE MANAGEMENT OF COMMUNICATION.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 335

By:

POTTS M.;
NELSON R.

Publication type:

Article

BEHAVIOURAL BRANDING - THE INTERDISCIPLINARY HILTI CASE.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 329

By:

KAUFMANN, HANS RUEDIGER;
CAJTHAML, MARTIN;
MEIER, MICHAEL M.

Publication type:

Article

SHOPPING CENTRES IN TOWN VERSUS OUT OF TOWN.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 324

By:

TEMPERLEY, JOHN

Publication type:

Article

THE MARKETING ROLE OF PACKAGING: A REVIEW.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 315

By:

DRASKOVIC, NIKOLA

Publication type:

Article

TITLE: RETAIL BRANDING MODELS IN TAIWANESE RETAIL GROCERY MARKET.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 305

By:

CHING-WEI HO;
TEMPERLEY, JOHN;
VIGNALI, CLAUDIO

Publication type:

Article

EXPLORING SHOPPERTAINMENT: LEEDS CITY CENTRE AND DEVELOPMENTS FOR CONSUMPTION SPACES.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 297

By:

KENYON, ALEXANDRA

Publication type:

Article

BRAND EXTENSION STRATEGY.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 283

By:

VRANEŠEVIĆ, TIHOMIR;
MANDIĆ, MIROSLAV;
PANDŽA, IRENA

Publication type:

Article

EUROPEAN AIR NAVIGATION SERVICE PROVIDERS AT THE CROSSROADS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 270

By:

QUENDT, THORSTEN;
VIGNALI, CLAUDIO;
KAUFMANN, HANS-RÜDIGER

Publication type:

Article

RELATIONSHIP MARKETING ON A UNIVERSITY WEBSITES: AN ANALYSIS OF LEEDS METROPOLITAN UNIVERSITY WEBSITE.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 261

By:

RASHID, TAHIR

Publication type:

Article

TECHNOLOGY BROADENS THE GAP BETWEEN PREMIERSHIP FOOTBALL CLUBS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 254

By:

HENDERSON, STEPHEN

Publication type:

Article

ON-LINE CHANNELS AND DIRECT MARKETING MEDIA.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 249

By:

DVORSKI, STJEPAN;
KOVŠCA, VLADIMIR;
DOBRINIĆ, DAMIR

Publication type:

Article

MARKETING ETHICS : AN ISLAMIC AND CHRISTIAN COMPARISON IN CYPRUS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 241

By:

MORPHITOU, RIA NICOLETTI;
GIBBS, PAUL T.

Publication type:

Article

CAUSE RELATED MARKETING: A RESEARCH PAPER ON ITS VALUE AND EFFECTS FROM THE STAKEHOLDERS' PERSPECTIVE.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 233

By:

DEMETRIOU, MARLEN MARTOUDI

Publication type:

Article

THE CHANGING MARKETING COMMUNICATIONS MIX -- A MEDIA AND MESSAGE FRAMEWORK.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 225

By:

HUGHES, GRAHAM;
FILL, CHRIS

Publication type:

Article

THE RELATIONSHIP BETWEEN THE DESIRED SELF-IMAGES AND THE SELFMONITORING.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 212

By:

IHN HEE CHUNG;
HYE JIN BAE;
HO JUNG CHOO

Publication type:

Article

INTANGIBLES ASSETS IN COMPANY SUCCESSION IN GERMAN SMES.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 201

By:

DURST, SUSANNE;
KAUFMANN, HANS RÜDIGER

Publication type:

Article

QUALITY MANAGEMENT OF FOOD PRODUCTS' PRIVATE LABELS IN CROATIA.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 196

By:

MARTINOVIĆ, MAJA;
VRANEŠEVIĆ, TIHOMIR;
MANDIĆ, MIROSLAV

Publication type:

Article

STRATEGIC COMMUNICATION RELATED TO ENVIRONMENTAL AND PACKAGING CHALLENGES: CASE OF BEVERAGE AND DAIRY INDUSTRY IN CROATIA.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 188

By:

DRASKOVIC, NIKOLA;
PAVICIC, JURICA;
VLASIC, GORAN

Publication type:

Article

CREATING A CROSS-CULTURAL KNOWLEDGE PUMP.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 179

By:

BENGOA, DOLORES SANCHEZ;
KAUFMANN, HANS RÜDIGER

Publication type:

Article

SERVICE QUALITY AND TRAINING: A PARADOX.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 172

By:

MONK, DES;
RYDING, DANIELLA

Publication type:

Article

QUALITY ASSURANCE FOR THE HOTELS IN TURIN, ITALY.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 164

By:

CAPRIELLO, ANTONELLA;
ROTHERHAM, IAN D.

Publication type:

Article

COMMUNICATE WITH CONSUMERS IN THE RETAIL SHOP.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 92

By:

APRILETTI, LUCA;
BOTTINELLI, LAURA;
CATTANEO, CARLA;
PAVIONE, ENRICA

Publication type:

Article

PUBLIC SERVICE CUSTOMER BEHAVIOUR COMPARISON BETWEEN TWO REGIONS: CALABRIA (I) AND SATAKUNTA (FIN).

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 140

By:

REITANO, ANTONELLA;
BRUTTO, ANGELO;
CALDERONE, ALESSANDRO;
MORANO, ANTONINO

Publication type:

Article

BEHAVIOURAL AND NON-BEHAVIOURAL MODELS FOR CUSTOMER SATISFACTION MEASURE.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 129

By:

MAZZULLA, GABRIELLA;
EBOLI, LAURA

Publication type:

Article

INFLUENCING FACTORS OF CONSUMERS' PERCEPTION TOWARDS DELICATESSEN DIFFERENTIATED BY CONSUMERS' FAVOURITE SHOPPING LOCATIONS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 121

By:

WECHNER, HANNES;
VIGNALI, CLAUDIO;
KAUFMANN, HANS RÜDIGER

Publication type:

Article

ECO-PURCHASING IN THE ORGANIC FOOD MARKET.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 104

By:

LODORFOS, GEORGE N.;
DENNIS, JUNE

Publication type:

Article

NUTRITIONAL TRADE-OFFS -- A COMPARATIVE STUDY OF TWO FOODS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 156

By:

WINDRUM, N.;
NELSON, R.

Publication type:

Article

TERRITORIAL COMMUNICATION AS TOOL TO PROMOTE THE TERRITORIAL DEVELOPMENT: CALABRIA AND SAINT FRANCESCO FROM PAOLA PROJECT.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 83

By:

BERTACCHINI, PIER AUGUSTO;
REITANO, ANTONELLA;
SERVIDIO, ROCCO;
PANTANO, ELEONORA;
FERACO, ANTONIO

Publication type:

Article

DOES FAIRTRADE REPRESENT A MARKETING OPPORTUNITY FOR THE UK TOURISM INDUSTRY?

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 74

By:

RICHARDSON, NEIL;
EILERTSEN, CHARLOTTE G.;
KENYON, ALEXANDRA J.

Publication type:

Article

THE INFLUENCE OF RELIGIOUS BELIEF ON DESTINATION IMAGE THE CASE OF THE HASHEMITE KINGDOM OF JORDAN.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 63

By:

HARAHSHEH, SALEM;
MORGAN, MICHAEL;
EDWARDS, JONATHAN

Publication type:

Article

MARKETING AND DEVELOPMENT IN FOUR WESTERN EUROPEAN SANCTUARY-TOWNS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 56

By:

AMBRÓSIO, VITOR

Publication type:

Article

THE IMPACT OF RELATIONSHIP MARKETING STRATEGY ON HOST COMMUNITY THROUGH SPECIAL EVENTS AND FESTIVALS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 47

By:

YERRAPATRUNI, SAI SUMAN;
RAJ, RAZAQ

Publication type:

Article

RELIGIOUS PILGRIMAGES AS MULTIFUNCTIONAL JOURNEYS: A CASE STUDY OF RELIGIOUS PILGRIMAGES IN SOUTH AFRICA.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 40

By:

FAIRER-WESSELS, FELICITE

Publication type:

Article

SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARY EMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 25

By:

CUOMO, MARIA TERESA;
FESTA, GIUSEPPE;
TORTORA, DEBORA;
METALLO, GERARDINO

Publication type:

Article

RELIGION AS ATTRACTION: RELATIONS IN A JAPANESE FESTIVAL.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 19

By:

SELSTAD, LEIF

Publication type:

Article

SYMBIOTIC MARKETING NETWORKS.

Published in:

International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 6

By:

DANA, LEO PAUL;
WRIGHT, RICHARD W.;
ETEMAD, HAMID

Publication type:

Article