Works matching IS 17416264 AND DT 2017 AND VI 19 AND IP 3/4
Results: 40
ENTERING A FOREIGN MARKET WITH A NEW PRODUCT -- THE CASE OF A NEW SAKE PRODUCT LAUNCHED IN AUSTRIA BY A SMALL/MEDIUM SIZED COMPANY. THE THEORETICAL APPROACH.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 369
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THE ROLE OF NONSTORE RETAILING FROM CROATIAN CONSUMERS PERSPECTIVE.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 360
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RETAIL SECTOR IN CROATIA: GROWTH FUELED BY MARKETING INNOVATIONS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 348
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CO-BRANDING OR ALLIANCE OF BRANDS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 342
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FOOD CONSUMERS: STIGMATISATION AND THE MANAGEMENT OF COMMUNICATION.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 335
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- Article
BEHAVIOURAL BRANDING - THE INTERDISCIPLINARY HILTI CASE.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 329
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SHOPPING CENTRES IN TOWN VERSUS OUT OF TOWN.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 324
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THE MARKETING ROLE OF PACKAGING: A REVIEW.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 315
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- Article
TITLE: RETAIL BRANDING MODELS IN TAIWANESE RETAIL GROCERY MARKET.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 305
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- Article
EXPLORING SHOPPERTAINMENT: LEEDS CITY CENTRE AND DEVELOPMENTS FOR CONSUMPTION SPACES.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 297
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BRAND EXTENSION STRATEGY.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 283
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- Article
EUROPEAN AIR NAVIGATION SERVICE PROVIDERS AT THE CROSSROADS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 270
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- Article
RELATIONSHIP MARKETING ON A UNIVERSITY WEBSITES: AN ANALYSIS OF LEEDS METROPOLITAN UNIVERSITY WEBSITE.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 261
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- Article
TECHNOLOGY BROADENS THE GAP BETWEEN PREMIERSHIP FOOTBALL CLUBS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 254
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- Article
ON-LINE CHANNELS AND DIRECT MARKETING MEDIA.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 249
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- Article
MARKETING ETHICS : AN ISLAMIC AND CHRISTIAN COMPARISON IN CYPRUS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 241
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- Article
CAUSE RELATED MARKETING: A RESEARCH PAPER ON ITS VALUE AND EFFECTS FROM THE STAKEHOLDERS' PERSPECTIVE.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 233
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- Article
THE CHANGING MARKETING COMMUNICATIONS MIX -- A MEDIA AND MESSAGE FRAMEWORK.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 225
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- Article
THE RELATIONSHIP BETWEEN THE DESIRED SELF-IMAGES AND THE SELFMONITORING.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 212
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- Article
INTANGIBLES ASSETS IN COMPANY SUCCESSION IN GERMAN SMES.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 201
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- Article
QUALITY MANAGEMENT OF FOOD PRODUCTS' PRIVATE LABELS IN CROATIA.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 196
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- Article
STRATEGIC COMMUNICATION RELATED TO ENVIRONMENTAL AND PACKAGING CHALLENGES: CASE OF BEVERAGE AND DAIRY INDUSTRY IN CROATIA.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 188
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CREATING A CROSS-CULTURAL KNOWLEDGE PUMP.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 179
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SERVICE QUALITY AND TRAINING: A PARADOX.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 172
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QUALITY ASSURANCE FOR THE HOTELS IN TURIN, ITALY.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 164
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COMMUNICATE WITH CONSUMERS IN THE RETAIL SHOP.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 92
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PUBLIC SERVICE CUSTOMER BEHAVIOUR COMPARISON BETWEEN TWO REGIONS: CALABRIA (I) AND SATAKUNTA (FIN).
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 140
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BEHAVIOURAL AND NON-BEHAVIOURAL MODELS FOR CUSTOMER SATISFACTION MEASURE.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 129
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- Article
INFLUENCING FACTORS OF CONSUMERS' PERCEPTION TOWARDS DELICATESSEN DIFFERENTIATED BY CONSUMERS' FAVOURITE SHOPPING LOCATIONS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 121
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- Article
ECO-PURCHASING IN THE ORGANIC FOOD MARKET.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 104
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- Article
NUTRITIONAL TRADE-OFFS -- A COMPARATIVE STUDY OF TWO FOODS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 156
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- Article
TERRITORIAL COMMUNICATION AS TOOL TO PROMOTE THE TERRITORIAL DEVELOPMENT: CALABRIA AND SAINT FRANCESCO FROM PAOLA PROJECT.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 83
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- Article
DOES FAIRTRADE REPRESENT A MARKETING OPPORTUNITY FOR THE UK TOURISM INDUSTRY?
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 74
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- Article
THE INFLUENCE OF RELIGIOUS BELIEF ON DESTINATION IMAGE THE CASE OF THE HASHEMITE KINGDOM OF JORDAN.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 63
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- Article
MARKETING AND DEVELOPMENT IN FOUR WESTERN EUROPEAN SANCTUARY-TOWNS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 56
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- Article
THE IMPACT OF RELATIONSHIP MARKETING STRATEGY ON HOST COMMUNITY THROUGH SPECIAL EVENTS AND FESTIVALS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 47
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- Article
RELIGIOUS PILGRIMAGES AS MULTIFUNCTIONAL JOURNEYS: A CASE STUDY OF RELIGIOUS PILGRIMAGES IN SOUTH AFRICA.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 40
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- Article
SEGMENTATION BY CHARACTER TRAITS: A PRELIMINARY EMPIRICAL ASSESSMENT FOR TOURISM SECTOR PRODUCTS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 25
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- Article
RELIGION AS ATTRACTION: RELATIONS IN A JAPANESE FESTIVAL.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 19
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SYMBIOTIC MARKETING NETWORKS.
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- International Journal of Management Cases, 2017, v. 19, n. 3/4, p. 6
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