Works matching IS 15707156 AND DT 2023 AND VI 21 AND IP 4
Results: 3
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption.
- Published in:
- Quantitative Marketing & Economics, 2023, v. 21, n. 4, p. 437, doi. 10.1007/s11129-023-09269-6
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- Publication type:
- Article
Is first- or third-party audience data more effective for reaching the 'right' customers? The case of IT decision-makers.
- Published in:
- Quantitative Marketing & Economics, 2023, v. 21, n. 4, p. 519, doi. 10.1007/s11129-023-09268-7
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- Publication type:
- Article
Targeted incentives, broad impacts: Evidence from an E-commerce platform.
- Published in:
- Quantitative Marketing & Economics, 2023, v. 21, n. 4, p. 493, doi. 10.1007/s11129-023-09267-8
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- Publication type:
- Article