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Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth.
- Published in:
- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 215, doi. 10.1007/s11129-019-09211-9
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Advertising and brand attitudes: Evidence from 575 brands over five years.
- Published in:
- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 257, doi. 10.1007/s11129-018-9204-6
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- Article
A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach.
- Published in:
- Quantitative Marketing & Economics, 2019, v. 17, n. 3, p. 325, doi. 10.1007/s11129-019-09209-3
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- Article