Works matching IS 15707156 AND DT 2018 AND VI 16 AND IP 2
Results: 3
Flirting with the enemy: online competitor referral and entry-deterrence.
- Published in:
- Quantitative Marketing & Economics, 2018, v. 16, n. 2, p. 209, doi. 10.1007/s11129-017-9196-7
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- Publication type:
- Article
Entry deterrence/accommodation with imperfect strategic thinking capability.
- Published in:
- Quantitative Marketing & Economics, 2018, v. 16, n. 2, p. 175, doi. 10.1007/s11129-017-9195-8
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- Publication type:
- Article
Television ad-skipping, consumption complementarities and the consumer demand for advertising.
- Published in:
- Quantitative Marketing & Economics, 2018, v. 16, n. 2, p. 111, doi. 10.1007/s11129-017-9192-y
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- Publication type:
- Article